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Marketing Plan Pro feature highlights In its latest release `Marketing Plan Pro` includes everything you need to create a complete, action-ready marketing plan to grow your business. Easily forecast sales and expenses Marketing Plan Pro helps you create a solid strategy and generate numbers and action items to help you make your strategy real. John Jantsch and his network of Duct Tape Marketing coaches have helped thousands of business owners grow their businesses with a proven step-by-step system. Now, following those steps with Marketing Plan Pro couldn't be easier. Marketing Plan Pro was designed from the ground up to work with Business Plan Pro. Use the product on its own, or use it in conjunction with Business Plan Pro. Whether this is your first plan or your 50th, Marketing Plan Pro powered by Duct Tape Marketing makes the process fast and easy with clear, simple tasks and built-in help. Each section starts with a plain-spoken audio introduction by John Jantsch and an explanation of what you'll be working on. Marketing Plan Pro uses a format that is recognized by the top marketing experts. Philip Kotler, author of Marketing Management, the decade's most prestigious marketing book, recommends Marketing Plan Pro as the preferred software choice to create a marketing plan. Create an action plan that gets results Many business owners fall prey to the "marketing idea of the week" and never seem to produce any significant marketing results. Duct Tape Marketing is the first business marketing program that treats marketing as an integrated system. At the core of the system is a series of steps that any business, regardless of size, can use to produce stunning returns from a consistent marketing effort: Create an action plan that gets results · Build your marketing vision. Marketing Plan Pro is all about creating an action plan that gives your business something to aim towards, not about creating a static document that just sits in a drawer. Your marketing vision will help you identify your goals and measure your progress against them. · Define your ideal customer. Define your market's demographics, needs, trends, and growth. Knowing more about the customer you want to attract will help you know where and how to attract him. · Identify your remarkable difference. How do you compare with your competition? How are you different? Marketing Plan Pro will help you locate and leverage your advantages in the marketplace. · Develop your message. Define your brand, your slogan, and the essence of what your company is as your core marketing message. · Build a product/service mix. Outline how your products and services can attract the interest of customers and move them toward purchasing from you. · Find your future customers. How will you find your next customers? Create a lead generation plan to turn a "suspect" (a member of your target market) into a "prospect" (someone who wants what you have to offer) and ultimately convert your ideal customers into buyers through advertising, referral marketing, partners, PR, and many other lead sources. · Create magnificent marketing materials. Good marketing materials can eliminate the need to sell your products or services. This section will guide you through the process of creating marketing materials that will get results. · Use the power of the Internet. How will you use the Web in your business? What tools will you use? Your website can educate, persuade and motivate your prospects to take action, and Marketing Plan Pro will help you develop this critical part of your marketing strategy. · Retain loyal customers. Loyal customers are the best customers. What is your loyalty plan and how do you retain customers? · Build your team. Marketing Plan Pro will help you build a training program to define how your marketing strategy will be implemented and make sure everyone in your company is moving in the same direction and giving the right message to your potential customers. · Plan and schedule marketing activities. Create a marketing calendar, including milestones, so you can take action and track your progress. · Forecast sales and budget expenses. With your strategy in place, you can forecast your sales and build a budget for your marketing activities. Marketing Plan Pro will help you track your actual results against your plan so you can adjust your strategy as you go and measure your success. · Understand your numbers. Use the Gap Dashboard to compare your actual sales and expenses to your marketing goals and make sure you stay on track with your business growth plans. · Present your marketing plan with style · Impress your audience with an attractive and professional marketing plan that makes a compelling case for action! · Professional presentation in preferred format · Marketing Plan Pro uses a format that is recognised by the top marketing experts. Philip Kotler, author of Marketing Management, the decade's most prestigious marketing book, recommends Marketing Plan Pro as the preferred choice to create a marketing plan. · The Plan Setup wizard asks a few simple questions about your business. Marketing Plan Pro then designs the format and creates the outline that best fits your marketing goals. This format combines all text, tables and charts, to effectively communicate your plan to your audience. Your final document will be collated and organised for you, including a cover sheet, a table of contents and your selected appendices in a complete and impressive plan. · Charts are automatically generated so your marketing plan looks impressive from start to finish. Marketing Plan Pro will create Sales, Expense, Channel Forecast, Competitive Analysis and Contribution Margin charts in full colour. · You can add to the visual impact of your marketing plan by importing your own logos and images. Import and export text, data, charts and more from Word and Excel. No other marketing tool gives you this level of flexibility and creativity in creating your marketing plan. · In addition to being able to print your plan directly from Marketing Plan Pro, you can export it easily to Word, Excel, PowerPoint, or PDF so that you can share and distribute your plan in the format that works best for you. · Present your plan in style · Publish your plan securely online · Publish your marketing plan directly to a free, password-protected website provided by Palo Alto Software. Use this feature to share your plan with colleagues or to get feedback from other plan contributors. · You can monitor who reads your plan, and when, with built-in usage logging. You have complete control. Now go and find more useful information and click on the image below |
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